How to Unlock the potential of your product packaging!

Thoughtfully designed packaging is crucial for tech products and other premium consumer goods such as fashion, drinks, health and beauty products. Packaging reflects the product’s quality and care, communicating luxury and elegance through tactile and visual cues.

 

For example, for a Tech device such as a mobile phone or smart watch the packaging must protect the device whilst ensuring a positive unboxing experience. Getting your packaging right will establish trust in the product and will help to develop equity in the brand. 

Well-designed packaging enhances perceived value, often transforming a product into a perceived luxury item. Great packaging adds pleasure and elegance to the unboxing moment, delighting the consumer with slick presentation. Premium packaging also acts as effective marketing, grabbing attention, building excitement, and reinforcing brand positioning. Investing in high-quality packaging helps products and brands stand out in a competitive market, appealing to discerning buyers.

Within a packaging design project, to ensure that all elements of the brief are covered a structured process should be adhered to, setting milestones at each critical stage of the journey, from packaging design through construction & print design to full production. These stages typically take 1-2 weeks to complete and can often be covered a few points at a time for a regular product packaging. The packaging design journey can be broken down and defined as:

  • Define Objectives: Product protection, target market, branding goals, and regulations.
  • Research and Analysis: Study market trends, competitors, and packaging functionality.
  • Concept Development: Generate design concepts aligning with brand identity.
  • Prototyping and Testing: Create prototypes, receive feedback, and refine designs.
  • Final Design Refinement: Adjust for visual appeal, structure.
  • Technical Design: Develop detailed specifications for production.
  • Materials Selection: Choose materials based on protection, sustainability, and cost.
  • Graphic Design: Visuals that support brand values & shelf appeal, encompassing retail barcoding, mandatory information such as terms & conditions etc.
  • Regulatory Compliance: Ensure packaging meets regulations and standards.
  • Production and Manufacturing: Coordinate with product teams, manage timescales
  • Quality Control: Test packaging for functionality, log possible improvements.

If you would like to discuss your next packaging development project, please contact a member of our team.