Customer Information Leaflet Printing – Getting it right

The first time the end user buys your Sim their decision is based primarily on the deal that you are offering. The key to repeat purchase is the quality experience your customer has had. The printed material and overall appearance of your Sim is vital in proving to your customer that they have made a wise choice and that sticking with you for top-ups is the natural path to follow.

The quality of the printed materials inside the Sim Pack reflect the ethos of your brand. The branded Sim Card, the user guide, your promotional materials, even the box containing a reconditioned handset (we can now supply refurb handsets) work together in pursuading the customer they have made a purchase from a professional, reputable company. 

While every item of print can’t be expected to be award winning, a new or improved brand should aim for nothing less. Look at GiffGaff as an example of an MVNO doing just that.

Wikipedia says – Brand is the “name, term, design, symbol, or any other feature that identifies one seller’s product distinct from those of other sellers” Initially, branding was adopted to differentiate one person’s cattle from another’s by means of a distinctive symbol burned into the animal’s skin with a hot iron stamp. The concept of identity ownership was subsequently used in business, marketing and advertising. A brand is often the most valuable asset of a corporation.

Thankfully, to create a memorable brand you no longer need to involve cattle of any kind, however differentiating your brand is still as vital.

Far and away the most straight forward way to get your design, artwork and finished product created is to use a one-stop-shop; a company that has an in-house design service, print and production service. This eliminates multi-way communication between different companies and minimises communication errors. It also means that if something does go wrong you only have to point your finger in one direction!

Due to sensitive nature of the work we do at Cellpak I will use our own in-house MVNO specialist service Breeze as a case study. The process is the same for our external clients.

To launch Breeze we had to create a seperate brand for it, a stand alone service that was aimed specifically at MVNO/MVNA’s which was comfortable to sit within the Cellpak framework. We were in the fortunate position of having already completed extensive market research via Cellpak. If you haven’t undertaken any market research it is advisable to do so before you start. What works for one group of people may fall flat with others or worse still may miss all of them totally.

The Breeze project manager then had to brief the creative director and designers, usually this would be a face to face meeting where all questions can be answered. If you have a budget in mind for the design stage you can negiotiate what you can expect to receive for it, alternatively the designers can provide a quote for the work (exc print).

In the case of Breeze a logo had to be created first. The brief was: To create a logo that fits next to Cellpak’s but was individual enough to be a brand in it’s own right.

Once the logo design had been finalised and signed off the design team was briefed to come up with a range of promotion information to promote the ‘new’ service that Cellpak was offering. After the creation of the website (www.breezeformobile.com) there was a range of printed materials that were sent out as direct mail pieces (N.B this was some years ago when direct mail was commonly used).

Over the years the designs have changed due to the delivery method Breeze use. Mostly the Breeze team are in attendance at events and exhibitions where these high impact leaflets incorporating a pop up branded Sim Card are particularly successful.

A successful piece of design is one that captures your customers eye, (even just for a short while) and conveys your message in a succinct and memorable way.

Looking for inspiration?

These websites are crammed full of innovative designs and should be able to get anyone’s creative juices flowing. There’s plenty of others to choose from, these are just a few of our favs. Follow us on twitter @cellpak as we often tweet about innovative design.

www.thedieline.comwww.itsnicethat.comwww.creativereview.co.ukwww.lovelypackage.com