Breeze for Mobile offer refreshment at MWC 2011

An opportunity for MNOs and MNVOs to offload their supply chain troubles over a quick coffee break.

The Breeze for Mobile team will be at Mobile World Congress to offer 10-minute “value chain refreshment” sessions to MNO and MVNO executives looking to improve the performance of their supply chain, removing cost and complexity.

The mobile value chain specialists made a deliberate choice not to exhibit at the event as part of their approach of ‘listening not telling’ but will be available, coffee at the ready, to provide an opportunity for visitors to quickly offload their supply chain worries and briefly hear how Breeze for Mobile can help.

“Pounding the floor at MWC is stimulating but tiring. Visitors are overwhelmed with innovation and information and it doesn’t benefit us to add to that noise or remind them of niggling problems back at base…” states Dominic Bryant, Managing Director.  “With a comprehensive and fully bespoke offering, we know we can help, so it makes more sense to offer visitors a chance to simply offload their current problems, leaving them clear-headed to enjoy the best of what the show has to offer.  We can follow-up later when people are back at base and ready to deal with the less exciting but hugely important business challenges of their supply chain.”

Launched in December 2010, the Breeze for Mobile service is unique in the marketplace as the only one-stop provider of a comprehensive range of value added services – everything from consultancy to closed loop recycling and every supply chain process in between – including SIM and handset sourcing, pairing, encoding, custom packaging, POS, batch data management, contract packing, bespoke fulfilment and more.

“Innovation can only be successfully delivered when it is underpinned by a robust, flexible value chain infrastructure…” continues Bryant, “Consumers may choose to sign up to a branded network based on features, apps and other benefits but age-old customer metrics such as product availability, lead times, warranty repair processes still make a significant contribution to long-term customer sentiment and overall brand position.”

About Us

Breeze for Mobile is a newly launched specialist division of Cellpak Solutions Ltd developed in response to customer and market demand for a best-of-breed supply chain solution provider for the mobile industry.

Aimed at MNOs and MVNOs, Breeze for Mobile offers unrivalled knowledge of all aspects of mobile and SIM value chains making the service particularly attractive to consumer brands wishing to launch as an MNVO.

More information on Breeze for Mobile can be found at http://breezeformobile.comCellpak Solutions Ltd is a privately owned Essex-based company delivering creative packaging solutions and robust, flexible third-party logistics services to a diverse customer base in the UK, Europe and internationally.

More information on Cellpak Solutions Ltd can be found at